Blain’s Farm and Fleet California Privacy Notice at Collection
Last Updated: October 2, 2023
This California Privacy Notice at Collection (“Notice”) applies to the personal information of California residents as defined under the California Consumer Privacy Act of 2018 and its enabling regulations (the “CCPA”). This Notice details the categories of personal information we collect from you, the purposes for which the personal information is collected or used, and whether that is information is sold or shared within the meaning of the CCPA.
1. The Categories of Personal Information We Collect
We may collect the following categories of personal information when you use our Site or our App. You may provide us with this information, or we may collect it through technologies enabled on the Site or in the App.
Identifiers:
- Real name, alias, address, unique personal identifier, username, online identifier, Internet Protocol (“IP”) address, phone number, device identifier, email address, account name.
Protected Classifications Under California or Federal Law:
- Demographic information that you voluntarily provide to us, like your age and gender, when you complete product reviews, surveys or when you apply for a job.
Commercial Information:
- Products or services purchased, obtained, or considered; content of texts or emails you send to us; other purchasing or types of Blain’s Farm and Fleet products and services you own and are interested in; and your consuming histories or tendencies.
- Information you provide in relationship to a wedding or event registry.
- When you create a wish list.
Internet or other similar network activity:
- Internet or other electronic network activity information, including browsing history, search history, time, and date you visited the Site or App, or information on or a recording of your interaction with the Site or App.
- Your keyboard strokes and mouse movements, scrolls, and clicks while visiting the Site or using our App; any forms displayed or populated; browser type; internet service provider; operating system information; and the website or advertisement you visited or interacted with prior to visiting the Site.
Geolocation Data:
- Your imprecise location information, like your zip code, country and city associated with your IP address.
- Google Maps:
- When you enable location services in the App, we will collect and use location data, including the real-time geographic location of your device.
Professional or employment-related information:
- Professional or employment-related information that you provide when you apply for a position with us on our Site, from our App or using text messaging.
Inferences drawn from other personal information:
- Inferring your personal preferences through purchases or determining your qualifications for a position you apply for based on your application materials.
User-generated Information:
- Your feedback, comments, videos, photos, messages, social media, and other user generated content you post to the Site, our social media accounts, or send to us via email, text, live chat, or other methods of communication.
2. How We Use Your Personal Information
| How We Use Your Personal Information | |
|---|---|
| Categories of Personal Information | Examples |
| To Fulfill Orders, Deliver Products and Services, and Process Exchanges or Returns | |
| Identifiers, Commercial Information, Internet Activity | To process your payment and facilitate any applicable delivery; to communicate with you about your order and provide customer service; for drive through order pick up; to facilitate new product orders or process exchanges or returns. |
| To Help You Find our Store Locations | |
| Identifiers, Geolocation Information | To help you find our nearest stores. |
| To Communicate with You | |
| Identifiers, Commercial Information, Internet Activity | To inform you about products, services, promotions, special offers, and/or events that may interest you; to send order reminders; to send you notice when an item is restocked or a price has dropped; to respond to your questions; to inform you about product recalls and warranty information; to provide customer service; to fulfill any other purpose for which you provide your personal information or consent. |
| To Create and Service Your Account | |
| Identifiers, Commercial Information, Sensory Data | To create, maintain, customize, and secure your account with us; to manage your accounts with us or our business partners; and to maintain your password. |
| Improve Our Stores, Site, App, Products and Services | |
| Commercial Information, Internet Activity | For research, analysis, and business development;To develop and improve our products, stores, Site, App, and our customer service. |
| Perform Site Analytics | |
| Identifiers, Internet Activity | To analyze and improve our Site, products, and services; to monitor and analyze user trends and traffic and usage patterns; to improve content on the Site; to enhance users’ experience when visiting our Site; to customize the content or layout of our Site; and to prevent fraud, to investigate complaints and violations of our policies. |
| Targeted Advertising, Marketing, and Promotional Activities; Rewards Program | |
| Identifiers, Commercial Information, Geolocation Data, Internet Activity, Inferences Drawn from other personal information | To operate our rewards program; to engage in marketing and advertising; to provide you updates, reminders, or other information when you sign up for our newsletters; to enable you to participate in a contest, sweepstake, promotion, or surveys; to personalize your Site experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent, where required by law).To deliver rewards, such as e-gift cards, to collect information on your interests to provide you with better rewards. |
| Perform Site Management | |
| Identifiers, Internet Activity | To operate and troubleshoot problems with the Site; to improve the functionality of the Site; to secure the Site; to improve your experience when you visit the Site or place an order from the Site; to conduct statistical and other analyses of the Site; to evaluate user needs, to customize Site content, and to improve your browsing experience; to notify you of new features of our Site. |
| Business Purposes | |
| Identifiers, Commercial Information, Internet Activity, Employment Information | To process your requests, purchases, transactions, and payments; to prevent transactional fraud; to inform our business strategies; to understand the Site’s demographics and user preferences; for financial reporting purposes, to evaluate job applications, to manage profiles and to help maintain the safety, security, and integrity of the Site, products and services, databases and other technology assets, and our business. |
| Legal Purposes and Protection of Our Rights | |
| Identifiers, Commercial Information | To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; to protect the rights, property, or safety of us, our customers, employees, Site users, or any other person or the copyright-protected content of our Site; to comply with applicable laws, regulations, or industry requirements, or respond to subpoenas or government requests; to protect our legal rights or interests, or those of third parties; to seek business, financial or legal advice; to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site; and to engage in business transactions. |
3. Retention Periods
We retain each category of personal information listed in Section 1 of this Notice for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.
4. Sale and Sharing of Personal Information
- Personal Information we Sell: We do not “sell” any of your personal information as defined under the CCPA.
- Personal Information We Share: We share Identifiers, Commercial Information, Geolocation Data, and Internet Activity with third parties.
Please note: When we state that we “share” personal information with third parties, we are referring to the definition of “share” in the CCPA. Under the CCPA, to “share” means to share, disclose, or otherwise communicate or make available (by any means) your personal information to a third party for cross-context behavioral advertising.
5. Right to Opt-Out of Sale or Sharing of Personal Information
If you are a California resident and would like to submit a request to opt out of the sale or sharing of your personal information, please see our Notice of Right to Opt-Out of Sale or Sharing.
6. Privacy Policy
Please visit our Privacy Policy for more information on how we collect, use, and share personal information in accordance with the CCPA.
7. Questions
If you have questions about this Notice, please contact us at: contact@farmandfleet.co.uk